Siniat wins Marketing Campaign of the Year for its Bulldog metals range

The key task was to communicate Bulldog’s superiority over traditional timber to an audience of predominantly younger builders. Working with our agency, Mr B & Friends, we embodied this message by creating a multi-channel campaign that included a cheeky YouTube video of a ‘Bulldog Builder’ choosing his building materials as only dogs know how! The video secured over 160,000 views in just over 12 weeks and is supported by a microsite siniatbulldog.co.uk/

The judges concluded that the campaign for our Bulldog metals ranged “demonstrated a truly integrated campaign that was original, innovative and particularly effective.”